Announced on May 2, Emirates (EK) has signed three Memorandum of Understandings (MoUs) on the side-lines of ATM (the Arabian Travel Market), together with Indonesia’s Ministry of Tourism and Creative Economy, as well as the Moroccan National Tourism Office and Tourism Authority of Zimbabwe.
The agreements will play a part in promoting inbound travel and boost visitor numbers to the mentioned countries.
To date, Emirates operates 28 weekly flights across the countries, with the destinations being Denpasar and Jakarta in Indonesia, daily services to Casablaca, Morocco, and seven weekly flights to Harare, Zimbabwe, with the destionation linked to Lusaka and Zambia.
The MoU with Indonesia
As the first of the three signed, Emirates’ Senior Vice President, Commercial Operations Far East, Orhan Abbas, signed the agreement with Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism and Creative Economy.
With this, Emirates is renewing its pledge to support the Indonesian travel and tourism sector, with efforts in promoting the country as a varied and exciting travel destination, by launching joint marketing campaigns along with initiatives.
Furthermore, Emirates will support tourism flows from the key markets in its global network, which includes the United Kingdom, United States of America, Germany, France, Italy and Spain, to the Asian destination.
Emirates and the Indonesian Ministry of Tourism joined forces with their partnership in 2021, and has since built a solid framework which enabled the airline to aid and recover parts of the Indonesian tourism.
Emirates also launched partnerships with carriers Garuda Indonesia and Batik Air back in 2022, to enhance and offer increased connectivity options to further 29 domestic destinations in Indonesia, past Jakarta and Denpasar.
As part of their commitment to provide more inbound traffic, Emirates will be deploying their Airbus A380 fleet to Denpasar from June 1, in order to serve the growing demand to the destination.
The MoU with Morocco
Coming in as the second MoU to be signed, Emirates’ Badr Abbas, Senior Vice President Commercial Operations for Africa, and Mr. Adel El Fakir, Chief Executive Officer of MNTO, signed the Memorandum of Understanding.
With this, both parties will further explore and map out cooperation around a series of shared marketing activities.
This includes familiarization flights to Morocco, promotional plans and advertising campaigns, and lastly, joint activities with trade partners in the key identified markets within the GCC, West Asia and Indian Ocean, and the Far East.
In addition to this latest MoU, Emirates signed a codeshare agreement with the Moroccan flag-carrier Royal Air Maroc in 2022, with the goals of offering customers seamless connections and having a wider choice of destinations across both airlines’ route networks.
Emirates was also recently seen deploying their Airbus A380 fleet to Casablanca, in order to meet the rising demand for travel in and out of Morocco.
The MoU with Zimbabwe
As the final MoU to be signed among the three, Emirates and the Tourism Authority of Zimbabwe signed an MoU as Emirates is recognising the attractiveness and potential that Zimbabwe has as an emerging destination ready to be explored by travellers.
The MoU was also signed by Emirates’ Senior Vice President Commercial Operations for Africa, Badr Abbas, along with Mr. Winnie Munchanyuka, Chief Executive of Zimbabwe Tourism Authority.
As part of the agreement, Emirates will provide a range of joint marketing efforts alongside the Tourism Industry of Zimabwe.
Initiatives will include tourism promotions, familiarization trips for trade and media, which will be complimented by other undisclosed activities. Additionally, both parties will further explore opportunities for joint advertising campaigns in key markets.